Custom Labels

What Are Custom Labels?

Custom labels are printed labels tailored to your specific product, packaging, and branding requirements. They can be produced in virtually any size, shape, material, and finish, and may include variable data such as names, sequential numbering, barcodes, QR codes, or unique designs.
labelmakers.com provides custom label printing for businesses across a wide range of industries, helping brands create distinctive packaging and communicate product information effectively.

Why Are Custom Labels a Growing Trend?

Custom labels have become an increasingly popular way for businesses to create distinctive packaging and strengthen brand recognition. They offer the flexibility to incorporate unique designs, promotional graphics, and variable data for product identification, inventory management, or targeted marketing campaigns.
Well-known campaigns, such as Coca-Cola’s personalized bottles and Nutella’s limited-edition jars, demonstrate how custom labels can transform packaging into a powerful branding and customer engagement tool.

What Can Custom Labels Include?

• Variable data: Print unique names, text, sequential numbering, SKUs, or other variable information on every label in a production run—ideal for promotions, product identification, and inventory management.
• Barcodes and QR codes: Add barcodes or QR codes to improve product tracking, inventory control, traceability, or provide customers with instant access to digital content and product information.
• HP Mosaic technology: Create thousands of unique label designs from a single artwork while maintaining a consistent brand identity. HP Mosaic technology is ideal for limited editions, promotional campaigns, and eye-catching packaging.
• Augmented reality integration: Enhance your labels with augmented reality markers, allowing customers to access interactive experiences, videos, product information, or promotional content by scanning the label with a compatible app.

What Materials and Finishes Are Available?

Custom labels are available on rolls in a wide selection of paper and film materials for bottles, jars, boxes, cans, pouches, and many other types of packaging. Choose from a variety of finishes, including lamination, foils, embossing, and varnishes, to create labels that match your product, brand, and application.
If you need help selecting the right material or finish, our team is happy to provide expert guidance.

Why Choose Digital Printing for Custom Labels?

Digital printing offers the flexibility to produce high-quality custom labels in both small and large quantities while supporting variable data such as names, sequential numbering, barcodes, QR codes, and unique graphics.
Whether you’re launching a new product, running a limited-edition campaign, or ordering labels for everyday packaging, labelmakers.com can help you choose the right format, material, and finishing options for your project. Contact us at 866-295-4822 or info@labelmakers.com for expert advice before placing your order.