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How to Set Up Your Artwork Correctly

Preparing print-ready artwork can be challenging. To help you avoid delays and achieve the best possible print results, we've put together the artwork guidelines below. Professional artwork can be created using design software such as Adobe Illustrator, Adobe InDesign or ArtPro.

Need assistance? With our Artwork Service, our specialists can review, correct or optimise your files before production. Simply choose between the Basic package (from $45) and the Premium package (from $99), upload your artwork and we'll take care of the rest.

Label Structure

Depending on your label design and the finishing techniques selected, your label may consist of some or all of the layers shown below. To illustrate all available options, we have included every layer that may be used during production. The standard layers are highlighted in light blue.

1

Die cut

2

Spot varnish

3

Hot foil

4

Digital print (CMYK)

5

Material

6

Backing material

Not sure yet?

Book an Artwork Service

We'll take care of your artwork. Choose between our Smart (from $30) and Pro (from $65) artwork services, depending on the level of support you need. Simply select a package and upload your files. Our graphics team will check your artwork, make any necessary corrections and provide a report outlining the issues identified and the amendments made. We'll make sure your files are ready for print.

Take your labels to the next level with advanced artwork setup that includes technical configuration for premium finishing options like hot foil stamping and embossing.

Take your labels to the next level with advanced artwork setup that includes technical configuration for premium finishing options like hot foil stamping and embossing.

Need a little help?

Artwork Assistant

Skip the back-and-forth. Our Artwork Assistant tools automatically verify your print files and generate accurate die-lines, so your order is processed faster and your labels print exactly as intended.

Need some guidance?

Video Tutorials

Learn how to prepare your files for print with our easy-to-follow video tutorials. Follow the step-by-step instructions to make sure your artwork is print-ready.

Artwork Requirements for Labels with Finishings

Hot Foil Stamping

Hot foil stamping is a premium finishing technique used to add a metallic foil to selected areas of the label, creating a distinctive visual effect and enhancing perceived quality.
The hot foil area must be created as a spot color named “Hotfoil” and set to overprint.

Line thickness: min 0.008 in

Recesses: min 0.016 in

Trimmed frames: min. 0.079 in

Additional recommendations

Very fine details may not be suitable for large areas of hot foil stamping. Large foil-covered areas can only be produced to a limited extent and may result in gaps in the foil application. Hot foil stamping can only be applied as a solid color; gradients and tonal variations are not possible. For complex designs, we recommend submitting your artwork for review before placing your order.

Blind Embossing

Blind embossing is a premium finishing technique that creates a raised design without the use of ink or foil. It adds texture and depth to the label, creating a subtle and elegant tactile effect.
The embossing area must be created as a spot color named “Embossing” and set to overprint.

Line thickness: min 0.016 in

Recesses: min 0.016 in

Trimmed frames: not available

Additional recommendations

Very fine details may not be suitable for large embossed areas. Large embossing elements may require additional technical evaluation to ensure the best possible result. We offer a wide range of embossing profiles, including flat, rounded, crowned, sharp-edge, multi-level and textured finishes, allowing you to achieve the look and feel that best suits your design. For complex designs, we recommend submitting your artwork for review before placing your order.

Relief Embossing

Relief embossing is a combination of blind embossing and hot foil stamping, producing a raised hot foil effect that showcases your finished design elements at their best. This finishing technique enhances selected design elements, adding depth, texture and visual impact to the label.
As with other embossing techniques, the area to be embossed must be created as a spot color named “Embossing”. All embossed areas must be set to overprint and should comply with the minimum thickness requirements for lines and recesses.

Line thickness: min 0.016 in

Recesses: min 0.016 in

Trimmed frames: not available

Additional recommendations

Trimmed frames and elements are not possible for blind embossing, as embossed elements cannot be cut. For areas finished with hot foil only (without blind embossing), all trimmed frames must be at least 0.008 inches thick. All elements designated for embossing will also be finished with hot foil. However, relief embossing may include elements that are finished with hot foil only, without embossing. Areas finished with hot foil only will have a flat appearance.

Recommended Design Software

To create professional print files, we recommend using Adobe Illustrator or Adobe InDesign. This software allows you to set up your artwork accurately and in accordance with our artwork requirements. Adobe Illustrator and Adobe InDesign are registered trademarks of Adobe Inc.

PANTONE® colors

Printing with original Pantone colors is available at an additional cost. Submit your request and we will review it and provide a quote. When Pantone colors are specified, they are simulated as closely as possible, sometimes using orange, violet, or green channels for improved accuracy. An exact 1:1 color match is not guaranteed, and metallic or neon tones cannot be simulated in digital printing. Please set all special colors as spot colors in your file and name them using the official Pantone designation. We only accept Pantone colors from the Coated (Pantone® C) and Uncoated (Pantone® U) ranges.

PANTONE® is a registered trademark of Pantone, LLC.

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How-to-create-print-files-correctly-right-3

Our Tip:Try printing out your design at home, and place it on your product. This way you can see whether all fonts and elements are legible.

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